- The stock ticker, which is currently ‘DPW’, will be changed to ‘DHL’ to “position the company’s global portfolio better in the financial markets and leverage the strong DHL brand recognition there as well.
- The rebranding of some physical assets will only happen over time to avoid additional cost.
Germany owned Logistics company Deutsche Post DHL Group has announced that it is changing the name of the company to “DHL Group” on July 1, 2023.
The company in a statement disclosed that the new name reflects the transformation the Group has gone through in the past years and pays tribute to the focus on its national and international logistics activities as a driver for future growth.
“Over the past decade, the mega trends of globalization, e-commerce, digitalization, and sustainability have had and will continue to have a strong positive effect on our business. They have opened new growth opportunities to us in many areas,” says Group CEO Tobias Meyer.
“Today, we are one of the most international companies in the world. The name DHL Group and the use of the DHL logo for the Group follows on from the development of our company’s business, which outside of Germany almost only ever uses the DHL brand. Meanwhile, within Germany, the DHL brand continues to gain in importance,” the statement reads.
Already, over 90% of the Group’s revenue stems from businesses trading under the DHL brand, including the DHL Parcel business in Germany.
The company however, said the Deutsche Post and DHL brands will continue to be used in Germany, adding that the renaming will have no impact on the division’s service offering.
“We are very proud of Deutsche Post’s tradition, its rich heritage and history that stretches back to the 15th century,” said Meyer.
“We will continue to use and cherish the Deutsche Post brand in joint branding with DHL, and remain ‘The Post for Germany’.”
The DHL divisions will continue to operate under their current names, with one exception: The DHL eCommerce Solutions division, which operates as “DHL Parcel” in some countries, will be known as DHL eCommerce.
The new name has no effect on the name of the listed Group parent company, which remains Deutsche Post. although the stock ticker, which is currently ‘DPW’, will be changed to ‘DHL’ to “position the company’s global portfolio better in the financial markets and leverage the strong DHL brand recognition there as well”.
The rebranding of some physical assets will only happen over time to avoid additional cost.
